Colleen Potter is a K-12 education marketing leader with over seven years of experience in B2B SaaS, focused on helping districts navigate the shift toward skills-based learning, digital portfolios, and measurable impact. A former grades 4–12 teacher turned strategist, she specializes in translating complex district priorities, such as Portrait of a Graduate implementation, proficiency-based assessment, and district-wide change management, into clear, actionable narratives that resonate with superintendents and curriculum leaders.

In addition to her marketing leadership, Colleen has worked in customer success, partnering directly with districts to support software adoption, change management, and long-term implementation success. Colleen writes about the intersection of district strategy, product positioning, and real-world adoption, with a particular focus on making durable skills visible across schools. Her work centers on one core belief: when districts can clearly see growth, they can lead it.